Some people feel that it has nothing to do with cancer or cancer awareness and is therefore pointless. As far as that goes, I think it makes as much sense as the thing about the colour of your underwear a few years ago. And to be fair, it does at least seem to have got people talking about the subject of cancer. Many people are donating to cancer charities and posting useful cancer information as well.
Apparently, the thing actually started as a campaign for women to be sponsored to go out in public without make-up. It's certainly easier to see the sense of that - although, as I say, I can see that good things have come from the facebook trend as well.
So my general verdict is that it's something that is doing some good, both in raising awareness and in raising funds to help finally beat cancer.
* * * *
But you know what strikes me most about the actual phenomenon as it appears on Facebook?
We are seeing women's faces. Their actual, real faces. And I think that that in itself is a very positive thing.
Practically every single ad break on TV contains at least one advert telling women that they need to change something about their appearance - often several of the beastly things. The world has sold us the lie that we need to cover our faces with paint in order to be acceptable. It has stolen our self respect, and sold it back to us at the price of cosmetics. And hair products. And anti-wrinkle creams. And goodness knows what else!
But now, we are seeing women's faces. Real, human faces. And I love it.
What troubles me is that in almost all the ones I've seen, the lady in question has felt it necessary to apologise for her face in some way. Or to add a derogatory description of herself in the picture - some kind of put-down against herself.
I can understand this - it has taken me 41 years to learn to love my own face. But now, finally, I do. I love my own face, because it IS my face.
It doesn't have to conform to any of the bizarre and unrealistic expectations placed upon it by the world. It is MY FACE, and I have decided that I like it.
Ladies - you do NOT have to apologise for your face! It is NOT "hideous". It will NOT "break anybody's computer". It will NOT "traumatise" anybody.
It is YOUR FACE. A real, human face. It does not need to be covered up with paint in order to be acceptable. It does not need to look like anybody else's face, and it certainly doesn't need to look like the photoshopped pictures in magazines and on adverts!
It does not need anything added or taken away. It is YOUR FACE.
We are all on a journey about these things, and I hope anyone who reads this will understand that I respect wherever you may be on that journey. As I say, it's taken me 41 years to get this far! And I'm not all the way there yet.
But I do urge you all to think about this stuff - about why you felt the need to apologise for your face (if you did so). About why you feel that your own face, just as it is, is not something the world should see.
I would also urge you to turn the sound off and go make a cup of tea when the ad breaks come on.
And thank you - each and every one of you - for
letting us see your real, human face!